Algorithms practical example – Cookies and personalized advertising © Siemens Stiftung 2020 CC BY-SA 4.0 international

Algorithms practical example – Cookies and personalized advertising

Image

Graphic:
On the same website, two different users see different advertising tailored to their interests. The graphic illustrates how this comes about.

Available in: English, German, Spanish (CREA)
Type of media: Image (134.2 kByte)
Last update: 2020-12-16
License:

This medium is made available under a CC BY-SA 4.0 international license.

What does this mean?

How to reference this medium
Media package:
Algorithms in our everyday lives
Description:
On the Web, it is possible to personalize advertising selectively based on defined criteria in order to display the most suitable offers possible. In this way, advertisements can be placed very effectively. Cookies, for example, help make it possible for advertising platforms and agencies to create comprehensive data profiles of individual users.
Related media:
There are no other media directly related to this file.
Learning resource type:
Illustration
Subjects:
Civics and Politics; Ethics; Information and Communication Technology (ICT)
Grade levels:
Grade 7 to 9; Grade 10 to 13
School types:
Middle/high school; Vocational training
Keywords:
Computer technology; Data processing; Data protection; Information Technology; Internet; Society; Technology
Bibliography:
Siemens Stiftung Media Portal
Author:
Erfurth Kluger Infografiken GbR and iRights.Lab
Rights holder:
© Siemens Stiftung 2020
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