On the Web, it is possible to personalize advertising selectively based on defined criteria in order to display the most suitable offers possible. In this way, advertisements can be placed very effectively. Cookies, for example, help make it possible for advertising platforms and agencies to create comprehensive data profiles of individual users.
Civics and Politics; Ethics; Information and Communication Technology (ICT)
Grade 7 to 9; Grade 10 to 13
Middle/high school; Vocational training
Computer technology; Data processing; Data protection; Internet; Technology
Siemens Stiftung Media Portal
Erfurth Kluger Infografiken GbR and iRights.Lab