Algorithms practical example – Cookies and personalized advertising © Siemens Stiftung 2020 CC BY-SA 4.0 international

Algorithms practical example – Cookies and personalized advertising

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Graphic:
On the same website, two different users see different advertising tailored to their interests. The graphic illustrates how this comes about.

English, German, Spanish
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2020-12-16
On the Web, it is possible to personalize advertising selectively based on defined criteria in order to display the most suitable offers possible. In this way, advertisements can be placed very effectively. Cookies, for example, help make it possible for advertising platforms and agencies to create comprehensive data profiles of individual users.
Illustration
Civics and Politics; Ethics; Information and Communication Technology (ICT)
Grade 7 to 9; Grade 10 to 13
Middle/high school; Vocational training
Computer technology; Data processing; Data protection; Internet; Technology
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© Siemens Stiftung 2020
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