Algorithms practical example – Cookies and Web tracking based on the example of personalized advertising
This document explains how personalized advertising can be deployed, what cookies are, and what role algorithms play in the targeting of advertising.
This medium is made available under a CC BY-SA 4.0 international license.
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A more precise definition of personalized advertising is included in the “Big data practical example – Personalized online advertisements” information sheet in the “Big data” media package, which is available on the Siemens Stiftung Media Portal.