Algorithms practical example – Cookies and Web tracking based on the example of personalized advertising © Siemens Stiftung 2020 CC BY-SA 4.0 international

Algorithms practical example – Cookies and Web tracking based on the example of personalized advertising

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Information sheet:
This document explains how personalized advertising can be deployed, what cookies are, and what role algorithms play in the targeting of advertising.

English, German, Spanish
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PDF (190.8 kByte) DOCX (26.7 kByte)
2020-12-16
Web tracking is one of the basic, commonly used technologies on the Web. This practice refers to the collecting of data when websites are accessed. Cookies, small text files, help identify a user. A profile of the user is created and can be used to display advertisements tailored to the user during visits to websites. The information sheet also describes opportunities and challenges of this method.

Information and ideas:
A more precise definition of personalized advertising is included in the “Big data practical example – Personalized online advertisements” information sheet in the “Big data” media package, which is available on the Siemens Stiftung Media Portal.
Information sheet
Civics and Politics; Ethics; Information and Communication Technology (ICT)
Grade 7 to 9; Grade 10 to 13
Middle/high school; Vocational training
Computer technology; Data processing; Data protection; Internet; Technology
Siemens Stiftung Media Portal
irights-lab.de
© Siemens Stiftung 2020
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