Algorithms practical example – Cookies and Web tracking based on the example of personalized advertising
Text
Information sheet:
This document explains how personalized advertising can be deployed, what cookies are, and what role algorithms play in the targeting of advertising.
Type of media:
Text
Last update:
2020-12-16
License:
This medium is made available under a CC BY-SA 4.0 international license.
What does this mean?
How to reference this medium
This medium is made available under a CC BY-SA 4.0 international license.
What does this mean?
How to reference this medium
Media package:
Description:
Web tracking is one of the basic, commonly used technologies on the Web. This practice refers to the collecting of data when websites are accessed. Cookies, small text files, help identify a user. A profile of the user is created and can be used to display advertisements tailored to the user during visits to websites. The information sheet also describes opportunities and challenges of this method.
Information and ideas:
A more precise definition of personalized advertising is included in the “Big data practical example – Personalized online advertisements” information sheet in the “Big data” media package, which is available on the Siemens Stiftung Media Portal.
Information and ideas:
A more precise definition of personalized advertising is included in the “Big data practical example – Personalized online advertisements” information sheet in the “Big data” media package, which is available on the Siemens Stiftung Media Portal.
Related media:
There are no other media directly related to this file.
Learning resource type:
Information sheet
Subjects:
Civics and Politics; Ethics; Information and Communication Technology (ICT)
Grade levels:
Grade 7 to 9; Grade 10 to 13
School types:
Middle/high school; Vocational training
Keywords:
Computer technology; Data processing; Data protection; Information Technology; Internet; Society; Technology
Bibliography:
Siemens Stiftung Media Portal
Author:
irights-lab.de
Rights holder:
© Siemens Stiftung 2020