Big-data practical example – Data-driven election campaign (information sheet) © Siemens Stiftung 2019 CC BY-SA 4.0 international

Big-data practical example – Data-driven election campaign (information sheet)

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Information sheet:
Based on the example of Barack Obama’s 2012 election campaign in the United States, the approach in a data-driven election campaign is explained and criticisms are cited.

English, German
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PDF (122.1 kByte) DOCX (30.8 kByte)
2020-02-27
The connection to big data is established. The prohibited linking and use of data by Cambridge Analytica for the 2016 U.S. election campaign are named as an example of data misuse.
In Germany, so far there is still very little solid information on the use of microtargeting and data-driven campaigns. The active players such as the parties and social networks would have to provide information on whether and how they engage in microtargeting for more transparency on this issue. However, they remain silent in order to keep their trade secret and to avoid violating existing law. The approach as practiced in the United States would violate the General Data Protection Regulation (GDPR) of the European Union.
Information sheet
Civics and Politics; Ethics; Information and Communication Technology (ICT); Technology
Grade 7 to 9; Grade 10 to 13
Middle/high school; Vocational training
Computer technology; Data processing; Data protection; Information Technology; Internet; USA (country)
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