Big-data practical example – Data-driven election campaign (information sheet)
Based on the example of Barack Obama’s 2012 election campaign in the United States, the approach in a data-driven election campaign is explained and criticisms are cited.
In Germany, so far there is still very little solid information on the use of microtargeting and data-driven campaigns. The active players such as the parties and social networks would have to provide information on whether and how they engage in microtargeting for more transparency on this issue. However, they remain silent in order to keep their trade secret and to avoid violating existing law. The approach as practiced in the United States would violate the General Data Protection Regulation (GDPR) of the European Union.