Big-data practical example – Personalized online advertisements © Siemens Stiftung 2019 CC BY-SA 4.0 international

Big-data practical example – Personalized online advertisements

Image

Graphic:
The graphic visually depicts how a user profile is created from user data and then used for advertisements specifically tailored to the user.

English, German, Spanish
Image (146.0 kByte)
2020-02-27
A user profile is created via cookies, website trackers, and device and movement data. Users can then receive advertisements matching their user profiles on their smartphones.
Illustration
Information and Communication Technology (ICT); Technology
Grade 7 to 9; Grade 10 to 13
Middle/high school; Vocational training
Siemens Stiftung Media Portal
Erfurth Kluger Infografiken GbR and irights-lab.de
© Siemens Stiftung 2019
Stay up-to-date!

About four times a year, we inform you about new media on this portal as well as current studies and events related to OER and STEM.

Media Portal newsletter – register now

About four times a year, we inform you about new media on this portal as well as current studies and events related to OER and STEM.

*Required fields


Language