Big-data practical example – Personalized online advertisements © Siemens Stiftung 2019 CC BY-SA 4.0 international

Big-data practical example – Personalized online advertisements

Image

Graphic:
The graphic visually depicts how a user profile is created from user data and then used for advertisements specifically tailored to the user.

Available in: English, German, Spanish (CREA)
Type of media: Image (146.0 kByte)
Last update: 2020-02-27
License:

This medium is made available under a CC BY-SA 4.0 international license.

What does this mean?

How to reference this medium
Media package:
Big Data (English)
Description:
A user profile is created via cookies, website trackers, and device and movement data. Users can then receive advertisements matching their user profiles on their smartphones.
Related media:
Big-data practical example – Personalized online advertisements (information sheet) (Text)
Learning resource type:
Illustration
Subjects:
Information and Communication Technology (ICT); Technology
Grade levels:
Grade 7 to 9; Grade 10 to 13
School types:
Middle/high school; Vocational training
Keywords:
Bibliography:
Siemens Stiftung Media Portal
Author:
Erfurth Kluger Infografiken GbR and irights-lab.de
Rights holder:
© Siemens Stiftung 2019
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