Big-data practical example – Personalized online advertisements (information sheet) © Siemens Stiftung 2019 CC BY-SA 4.0 international

Big-data practical example – Personalized online advertisements (information sheet)

Text

Information sheet:
This text explains what personalized advertising is, where the connection with big data is, and how it comes about. Worrying aspects are also mentioned.

English, German
Text
PDF (122.9 kByte) DOCX (31.5 kByte)
2020-02-27
Advertising appears not only in magazines, on billboards, and on television, but also on social media platforms, in search engines, on news websites, and in weather and sports apps. Unlike traditional advertising, generally not everyone sees the same advertising banners or ads online. The advertisements are in fact tailored to the profiles of the respective users.
Information sheet
Civics and Politics; Ethics; Information and Communication Technology (ICT); Technology
Grade 7 to 9; Grade 10 to 13
Middle/high school; Vocational training
Computer technology; Data processing; Data protection; Information Technology; Internet; Social network
Siemens Stiftung Media Portal
irights-lab.de
© Siemens Stiftung 2019
Stay up-to-date!

About four times a year, we inform you about new media on this portal as well as current studies and events related to OER and STEM.

Media Portal newsletter – register now

About four times a year, we inform you about new media on this portal as well as current studies and events related to OER and STEM.

*Required fields


Language

Liebe Nutzerin, lieber Nutzer,
El Portal de Medios – das spanische Medienportal – ist umgezogen und heißt nun CREA.
Auf CREA finden Sie weiterhin hochwertige Medien für den MINT-Unterricht und vieles mehr.

Dear User,
El Portal de Medios - the Spanish Media Portal - has moved and is now called CREA.
On CREA, you will continue to find high-quality media for STEM education and much more.

Estimado usuario, estimada usuaria,
El Portal de Medios – en español – ha sido trasladado y ahora se llama CREA.
En CREA seguirá encontrando medios de alta calidad para la enseñanza de STEM, y mucho más.

Zu CREA wechseln / Switch to CREA / Cambiar a CREA
CREA - El Portal de Medios para la Enseñanza STEM

Hierbleiben / Stay here / Quédate aquí:
Fenster schließen / Close window / Cerrar ventana