Big-data practical example – Personalized online advertisements (information sheet) © Siemens Stiftung 2019 CC BY-SA 4.0 international

Big-data practical example – Personalized online advertisements (information sheet)

Text

Information sheet:
This text explains what personalized advertising is, where the connection with big data is, and how it comes about. Worrying aspects are also mentioned.

Available in: English, German, Spanish (CREA)
Type of media: Text (122.9 kByte)
Last update: 2020-02-27
License:

This medium is made available under a CC BY-SA 4.0 international license.

What does this mean?

How to reference this medium
Media package:
Big Data (English)
Description:
Advertising appears not only in magazines, on billboards, and on television, but also on social media platforms, in search engines, on news websites, and in weather and sports apps. Unlike traditional advertising, generally not everyone sees the same advertising banners or ads online. The advertisements are in fact tailored to the profiles of the respective users.
Related media:
Big-data practical example – Personalized online advertisements (Image)
Learning resource type:
Information sheet
Subjects:
Civics and Politics; Ethics; Information and Communication Technology (ICT); Technology
Grade levels:
Grade 7 to 9; Grade 10 to 13
School types:
Middle/high school; Vocational training
Keywords:
Computer technology; Data processing; Data protection; Information Technology; Internet; Social network; Society
Bibliography:
Siemens Stiftung Media Portal
Author:
irights-lab.de
Rights holder:
© Siemens Stiftung 2019
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