Algorithms practical example – Cookies and Web tracking based on the example of personalized advertising
Text
Information sheet:
This document explains how personalized advertising can be deployed, what cookies are, and what role algorithms play in the targeting of advertising.
Medientyp:
Text (190,8 kByte)
Letzte Aktualisierung:
16.12.2020
Lizenz:
Dieses Medium steht unter einer CC BY-SA 4.0 international Lizenz.
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So verweisen Sie auf das Medium
Dieses Medium steht unter einer CC BY-SA 4.0 international Lizenz.
Was bedeutet das?
So verweisen Sie auf das Medium
Medienpaket:
Beschreibung:
Web tracking is one of the basic, commonly used technologies on the Web. This practice refers to the collecting of data when websites are accessed. Cookies, small text files, help identify a user. A profile of the user is created and can be used to display advertisements tailored to the user during visits to websites. The information sheet also describes opportunities and challenges of this method.
Information and ideas:
A more precise definition of personalized advertising is included in the “Big data practical example – Personalized online advertisements” information sheet in the “Big data” media package, which is available on the Siemens Stiftung Media Portal.
Information and ideas:
A more precise definition of personalized advertising is included in the “Big data practical example – Personalized online advertisements” information sheet in the “Big data” media package, which is available on the Siemens Stiftung Media Portal.
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Diesem Medium sind keine weiteren Medien zugeordnet.
Lernobjekttyp:
Information sheet
Fächer:
Civics and Politics; Ethics; Information and Communication Technology (ICT)
Klassenstufen:
Grade 7 to 9; Grade 10 to 13
Schultypen:
Middle/high school; Vocational training
Stichworte:
Computer technology; Data processing; Data protection; Information Technology; Internet; Society; Technology
Bibliographie:
Siemens Stiftung Media Portal
Urheber/Produzent:
irights-lab.de
Rechteinhaber:
© Siemens Stiftung 2020