Big-data practical example – Personalized online advertisements (information sheet)
Text
Information sheet:
This text explains what personalized advertising is, where the connection with big data is, and how it comes about. Worrying aspects are also mentioned.
Medientyp:
Text
Letzte Aktualisierung:
27.02.2020
Lizenz:
Dieses Medium steht unter einer CC BY-SA 4.0 international Lizenz.
Was bedeutet das?
So verweisen Sie auf das Medium
Dieses Medium steht unter einer CC BY-SA 4.0 international Lizenz.
Was bedeutet das?
So verweisen Sie auf das Medium
Medienpaket:
Beschreibung:
Advertising appears not only in magazines, on billboards, and on television, but also on social media platforms, in search engines, on news websites, and in weather and sports apps. Unlike traditional advertising, generally not everyone sees the same advertising banners or ads online. The advertisements are in fact tailored to the profiles of the respective users.
Dazugehörige Medien:
Lernobjekttyp:
Information sheet
Fächer:
Civics and Politics; Ethics; Information and Communication Technology (ICT); Technology
Klassenstufen:
Grade 7 to 9; Grade 10 to 13
Schultypen:
Middle/high school; Vocational training
Stichworte:
Computer technology; Data processing; Data protection; Information Technology; Internet; Social network; Society
Bibliographie:
Siemens Stiftung Media Portal
Urheber/Produzent:
irights-lab.de
Rechteinhaber:
© Siemens Stiftung 2019